The Plastic Company

Issue

The Plastic Company was exhibiting at The South West Business Expo in March 2018, but was in need of a brochure to have available on their stand for potential clients visiting them. Having not created a brochure before, The Plastic Company needed guidance as to what the brochure should contain, how large it should be and what it should look like. But they also needed to produce this brochure on a budget within a tight turnaround of just under 4 weeks.

Solution

The Plastic Company sought guidance and assistance from Roots to Market to help fulfil their brochure needs. The Plastic Company and Roots to Market discussed multiple options that were available to them and, after evaluating costs and timescales, Roots to Market recommended a short, snappy brochure which would introduce the brand and their product ranges with a few example products. This would engage their potential clients, giving them a taste of what The Plastic Company stood for and what they offered, providing them with the overall information that they may need and a strong Call to Action. Once this was decided, Roots to Market worked efficiently to produce artwork and content for the brochure which was aligned to the brand and their requirements.

Outcome

Despite a tight deadline to produce the artwork and content, and get it ready for printing prior to the show, the deadline was met. Roots to Market provided The Plastic Company with a high quality brochure which looked great on their stand at the show and could be used for further events in the future. The Plastic Company were very happy with the outcome, especially after some very positive feedback received at the show.

"We were in desperate need to produce a brochure for an event we were attending.  As we already use Roots to Market’s sister company, Air Marketing for our telemarketing, we approached them for their help and Roots to Market stepped into the breach at short notice.  They guided us through the process from concept to production and assisted with content and page layout.  We enjoyed the collaborative element and wouldn’t hesitate in recommending them"
Elliott, Director of The Plastic Company