B2B Marketing

Helping your B2B business to succeed

Whilst the B2B marketing landscape is constantly evolving, the need to keep your pipeline stocked with healthy leads that keep your business afloat remains the same – but how can we marry the two to generate and maintain high-quality B2B leads?

Here at Roots to Market, we use our experience and integration with our sister company Air Marketing’s outbound sales team to offer our client leading B2B marketing solutions that drive performance and keep up with the pace of modern business.

As experts in the field, we have a firm grasp on the market’s longer lead cycles, how to go about educating the buyer to maximise conversion opportunities and the importance of Account Based Marketing in expanding your business. We provided B2B marketing strategy & execution when a client in the SaaS industry came to us looking to help them efficiently market their services to key decision makers within their niche. During our work with them we delivered the leads provided to convert into opportunities to run the next cohort and furnished our client with valuable data for future campaigns. Here at Roots to Market, we pride ourselves on seamlessly plugging into to your sales and marketing goals and becoming an extension of your existing team to help you achieve them.

Are you looking for a partner in B2B marketing that operates as a seamless extension of your own team and paves the way for your success in building prosperous B2B relationships?

Our B2B marketing solutions include:

Analysing your current clients and identifying prospective ones

An integrated sales and marketing approach


Bespoke multi-touchpoint campaigns that work seamlessly across multiple channels

Conversion-focused sales follow-up processes

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