Optimal Measures - Roots to Market

Optimal Measures

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Optimal Measures were launching as a brand-new company and were looking for someone who could help them to build a website, implement a social media strategy and promote them through various magazine and press outlets. They were looking for a sleek, engaging website which would generate sales of the tools that they had to offer. This would be supported by marketing activity which would complement this and promote the brand.


Optimal Measures sought guidance and assistance from Roots to Market, who were already working with one of their partners, Performance Climate System Ltd (PCSL). They opted to follow a similar marketing strategy to their partners with the understanding that it would adapted to suit the US market.

Roots to Market assisted from the ground up, helping them to establish a logo and brand colours, develop and create a sleek website, set-up social media channels and liaise with press contacts in the US to establish and promote their brand. This execution would include:

  • Blogging
  • Social media management
  • Advertising
  • Coordination of events
  • Visual and video content


Roots to Market created a professional website for Optimal Measures which complimented the brand and allowed for a successful launch. Month on month the team produce high quality creative and social media which continues to allow the brand to grow.

Optimal Measures are happy with the work that Roots to Market have been doing for them and are looking forward to working closely with the team as the company continues to grow.

“I have been working with the Roots team for almost a year now. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.” – CEO, Optimal Measures.