Performance Climate System Limited were looking to launch a marketing and social media strategy which would draw prospects to the website. They wanted to create engaging strategies which were focused on enlarging their pool of PCS Practitioners and encouraging Practitioners to be active and engaged with the tool, using it as their preferred method. PCSL also wanted to build their Strategic Partners, who would become advocates of the tool and who had been highlighted as needing the least effort for PCSL with the greatest return.
Performance Climate System Limited sought guidance and assistance from Roots to Market to help facilitate their marketing and social media strategy. Having already established their target audience and numbers, PCSL worked with Roots to Market to define an 8-month strategy for both marketing and social media.
Roots to Market suggested strategies which would support the sales pipeline of the PCS tool by intriguing and nurturing potential Practitioners and Strategic Partners. These plans included:
- Email Marketing: including tactical and on-going email campaigns to both Practitioners and Strategic Partners and quarterly newsletters.
- The formation of LinkedIn groups for active Practitioners.
- Monthly curated and creative content for the PCS website and social media platforms.
- Monthly PR activity.
Month on month, Roots to Market produces high quality social media and marketing which continues to engage PCSL’s Practitioners and Strategic Partners. After the launch of both strategies there was a direct increase in web traffic which has remained steady since the inception of the campaigns.
Performance Climate Systems Limited are happy with the work that Roots to Market have done and its outcomes. They’re looking forward to watching their Practitioner pool grow as awareness of the brand increases.