A little background

QA delivers training, apprenticeships and tech skills to UK companies large and small. They also work in the Higher Education space.  Working in partnership with multiple UK universities they recruit, market and deliver a range of educational programmes from foundation level, to undergraduate and postgraduate degrees, and degree apprenticeships.

QA came to us with a desire to expand upon their existing lead generation, particularly focused on one of their university partners. QA wanted some expert advice to implement lead generation activities that would yield excellent results and the ROI that they set out to achieve.

Our approach

A winning strategy

They engaged Roots to Market and collaboratively we designed a strategy that would leverage paid advertising on social platforms, LinkedIn and Facebook, to deliver results.

  • We designed a strategy that intelligently considered their target market and investigated their key personas, to ensure their message was targeted and personal, and inspired action.
  • We worked collaboratively on their key messages, and ad formats to ensure their campaigns were impactful and engaging.
  • We advised on delivery channels, investigating using the likes of LinkedIn Message Ads vs LinkedIn Sponsored Content carousels and Facebook feed vs Instagram stories, to optimise the results from the best performing channel.
  • We expertly advised and extrapolated the analytics from In-Platform form utilisation and optimisation to gain both lead quantity and lead quality.

The results

Growing trust and delivering results

We now have an established working relationship with QA and have worked across many different lead generation campaigns for key campuses and courses since January 2019.

This is in no small part due to the outstanding results achieved, which includes, our LinkedIn Message Ads consistently outperforming LinkedIn’s own open rate benchmark averages of 35-55%.

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Years Working Together

Roots to Market have been working with QA since January 2019.

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Exceeded Target

In the last 6 months of 2020 alone, we exceeded targets by 25%.