A little background
Tribe is a not-for-profit initiative driven by Air Marketing in partnership with Exeter Live Better, Exeter City Council and Exeter Chamber of Commerce. Tribe’s objective is to drive Exeter’s economic growth by decreasing the amount of trade that leaves the local area, strengthening the local supply chain.
They approached Roots to Market to create a brand, a website and a complete marketing plan to help Tribe launch and then grow their influence and drive pledges from local businesses that they would switch to one local supplier in the next six months.
Our approach
A strategy to drive local engagement
We worked as a full-service marketing agency for the Tribe Project. Consulting with the partners to create a marketing plan that would help them strengthen their local reputation, create clear messaging that would resonate with local businesses and highlighting the opportunity to develop a thriving local economy:
We developed the brand, logo and website and created an entire marketing strategy, including:
- Creating partner and sponsor sales presentations
- Developing sponsorship and partnership collateral
- Creating all social profiles and ongoing management of social content, scheduling and responding as the brand
- Designing and delivering a programme of awareness-building events
- Collaborating with third party agencies to create podcasts, PR, speaker opportunities and media coverage
- An email marketing campaign to drive survey completions
- Promoting Tribe’s pledge initiative to local businesses and capturing their details on the website
- Managed, designed and published a report analysing the data captured, key metrics and insights
- Planning and organising the launch event at Hotel Du Vin alongside networking events locally in Exeter
- Writing and managing the entry into the Exeter Living Awards, which saw Tribe as a finalist
The results
a sold out event
What our clients have to say...
“Roots to Market were crucial to the success of the Tribe initiative. Working with us from establishment of the brand through to growing a following, and being a key player in putting together the launch event. This initiative within Exeter really was a unique opportunity to make a difference to local businesses and we’d highly recommend working with Roots to Market if you’re looking to see results from your marketing.”
Owen Richards, Founder & CEO, Air Marketing
