Communication is key
Both marketing and sales are based around the ability to communicate with your prospects and customers and for them to be able to communicate with you. That being said, customer communication is not always a priority to be considered when building a marketing and sales strategy.
It is famously said within the business world, that it is 6 times more expensive to acquire a new customer than it is to retain your current customers. That’s quite a difference! Which is why it makes such commercial sense to ensure that you are engaging with the customers that you worked so hard to win.
We understand that every customer journey within every business is different which is why we partner with you at the beginning of the strategy to really understand your customer and their journey and where communication can add value.
Between the team at Roots to Market we have worked with many different companies to define customer communication journeys. In that time, we have worked with many different systems and set up many different processes. Delving boldly into a journey, analysing, questioning and defining how communications can help really does excite us and really can make a huge difference to your customer experience and their lifetime value.